Skip to content
TechPulse Insights

'We are a family unit here': Sunderland's midfielder revels in positive vibes at the Black Cats.

Formal or informal? It speaks volumes about Habib Diarra that his elation at being promoted from Strasbourg’s Under-17s to the first team was tempered by anxiety over the two French words for “you.”

Would addressing new, older teammates by using “tu” be regarded as too familiar? In the end, the promising talent opted for caution and chose the more polite “vous”. Cue widespread amusement from the older players who instructed him not to be so ridiculous; he was part of the group now.

“Once I received the first call with the coach, I sat down and said to my parents: ‘Sunderland’s where I want to be; that’s where I want to play.’ England's top flight was always a ambition of mine and the coach outlined for me a clear and interesting project.”

Roughly half a decade later, Diarra is settled in an office at Sunderland’s Academy of Light explaining why he ignored overtures from, among others, Milan, Atlético Madrid, Eintracht Frankfurt, Aston Villa and Leeds. His innate courtesy remains but it is apparent that the 22-year-old Senegal international and doubt are virtual strangers. Diarra carries himself with the confidence befitting a player who captained Strasbourg at the age of 20 and, only last month, returned from Morocco clutching an Africa Cup of Nations championship trophy.

A Defined Vision

Now that the groin issue that sidelined him for much of the first half of the domestic season resolved, Diarra is on a mission to show exactly why he agreed to become Sunderland’s most expensive acquisition last summer. Analysts in France and Senegal queried Diarra’s unfashionable choice but he knew all about Régis Le Bris’s reputation as a talented youth coach.

“It came as no shock by the coach’s ability because I already knew what he’s able to achieve,” says Diarra. “Facing his teams I realised he was very good, very strong in terms of strategy. He’s someone I know is aiding my development. And although our primary aim is reaching 40 points, a place in Europe is certainly a realistic target this season.”

A Family Atmosphere

Outside, the chilly February wind and driving rain makes Wearside look as bleak as it is often stereotyped. Inside, things are much more welcoming. The environment is free of the type of tension notable at certain clubs where office workers are deliberately segregated from Premier League squads. Diarra describes the environment as “really natural” and praises Le Bris’s role in its formation.

“The coach always says to us that we have a familial bond here and we all support each other,” he says. “Each of us takes pride of each other.”

Freedom Within a Framework

If the structure, rigor and immense effort supporting Sunderland’s out-of-possession shape are a proof of the head coach’s meticulous eye for detail, Le Bris also likes his players to think for themselves. He offers his midfielders complete licence to improvise and interchange positions.

“The coach sets his tactics out within a structure but we have license to play within it,” says Diarra, who favors playing as a all-action No 8. “Out on the pitch that feels good. That autonomy is so important. Granit, our skipper, guides us a lot. He’s a massive influence and a superb role model.”

Journey and Adaptation

Diarra is speaking through a French interpreter but his English has progressed to the point where he can understand most questions. He is now concentrating on acquiring the language skills to also answer them, which would be his third language. He is fluent in Wolof, the language he spoke growing up in his hometown near the Senegalese capital.

His early maturity helped him combat the disappointment of needing an operation followed by four months out of action last autumn. “Getting hurt so soon after arriving here was frustrating, for sure,” he says. “But it was up to me to manage myself.”

Diarra is now anticipating playing in this summer’s global tournament. Given Senegal have been drawn in the same group as France, a poignant reunion awaits the former Les Bleus under-21 midfielder. “I enjoyed representing for France but my inner feeling prevailed,” says Diarra. “I have no remorse. I was born in Senegal; it makes me proud to play for them.”

Comparable feelings apply to Sunderland. “I’ve adapted very well,” he says. “I feel really comfortable here.”

The writer

Alison Cooper

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and startup ecosystems.

TechPulse Insights

Type to search articles.